Custom Web Development
3rd party integrations custom built just for you.
Basic Integrations
We have added tags for the following services to client websites.
- Google Tag Manager
- Google Analytics
- Google Maps
- MailChimp
- Intercom
- Mouseflow
- AddThis
- VWO
Custom Integrations
- Data Analytics
- Basic integrations
- Order information from client’s custom web app pushed to Google Analytics Enhanced E-commerce.
- Outbound click tracking using events or virtual page views to support partnerships.
- User behavioral data tracked as custom dimensions for better segmentation and analysis.
- Sales and Customer Service Support
- Order information from client’s custom web app automatically pushed to Google Sheet to save time and reduce errors from manually merging data in batches.
- Conversion Rate Optimization
- Increased conversion rate of landing pages by dynamically updating headline based on exact search term used on Adwords ad.
- Location Tracking
- Client’s customers provide GPS data in order to allow real-time tracking of location.
- Customization Style
- Created custom info windows with styling to match match overall site look and color scheme.
- Custom styled Google Maps to provide location data to match overall site look and color scheme.
- User Experience
- Created custom map click behaviors including sorting/filtering a sidebar of location-based product cards.
- Dynamically loaded pin data while user pans and zooms the map with client-side caching to speed up experience and reduce server usage. Product information was resorted in real-time based on distance from center point of map.
- Created custom pin clustering algorithm based on client needs.
- Created interface for admins to dynamically update location data by dragging and dropping pin in Google Maps.
- Tags and Code Snippets
- Created custom tags, triggers, and variables to support custom integrations with:
- Google Adwords
- Google Analytics
- Google Analytics Enhanced E-commerce
- Mouseflow
- Google Maps
- Intercom
- Bing
- Avantlink
- AddThis
- Created custom tags, triggers, and variables to support custom integrations with:
- User Onboarding
- Made user onboarding easier and more accurate by providing a “Sign Up with LinkedIn” button.
- User’s LinkedIn email address was pre-filled to save time while still allowing users to provide separate email to system.
- Basic profile data from LinkedIn populated into client’s system to increase effectiveness of content matching algorithms.
- Social Feed
- Automatically publish new blog posts to client Facebook page.
- Social Feed
- Automatically displayed latest tweet on users profile pages.
- Pulled location data from tweets to generate Google Map visualization.
- Automatically published new blog posts to client Twitter account.
- Brand Monitoring and Reputation Management
- Monitored specific keywords and hash tags to provide opportunity for client’s social media team to have relevant social media interactions.
- Social Feed
- Automatically displayed recent pictures from client’s Instagram feed on main website.
- Automatically pulled Instagram images containing client-specified hashtags and created a moderation dashboard where administrators could either pre- or post-moderate inappropriate images.
- Amazon Cloud Storage / S3
- Provided durable backups of databases and files for client’s custom web app.
- Hosted images, styles, and javascript using S3 and CloudFront to speed up client site.
- Automatically generated a variety of image sizes for dynamic delivery to mobile devices, reducing bandwidth and improving the user experience.
- Amazon Simple Email Service
- Integrated client’s custom web app with Amazon Simple Email Service to increase deliverability and optimize server utilization.
- Email Marketing
- Took customers ecommerce customer data and subscribed them to a relevant Mailchimp list.
- Confirmed attendees to a client’s events were subscribed to a relevant Mailchimp list.
- Displayed Events
- Displayed client’s Eventbrite events on their main website, matching styles and presentation for a more consistent user experience.
- Created niche-specific filtering and sorting feature for Eventbrite events, making it easier for users to find exactly the event they wanted without having to switch to the Eventbrite website.
- Data Analytics
- Event attendee counts automatically updated into backend KPI dashboard to enable management and team to see customer growth.
- Sales and Customer Service Support
- Confirmed attendees were automatically subscribed to MailChimp list connected to transactional MailChimp automation campaign.
- Confirmed attendees were automatically pushed into Zoho CRM to streamline customer service’s follow-up efforts.
- Sales and Customer Service Support
- Used Salesforce as the source of truth for a client’s custom web app user database. Automatically synced user data during on-boarding and when user’s update their preferences.
- Sales and Customer Service Support
- Integrated Intercom with client’s custom web app, including automatically displaying recent user interactions to aid in better customer service responses.
- Provided data to Intercom to allow customer service team to identify what product(s) the user had recently seen.
- Automatically synced Intercom leads to Zoho CRM to enable better followup with prospects.
- Sales and Customer Service Support
- Customer and order information in client’s custom web app automatically pushed to Zoho CRM as leads for the customer service staff to follow up.
- Confirmed Eventbrite attendees automatically pushed to Zoho CRM as leads for the customer service staff to follow up.
- Website contact forms automatically pushed to Zoho CRM as leads for sales team to follow up.
- Conversion Rate Optimization
- Created ability for client to test completely different user interactions by creating custom javascript and custom PHP code to run for specific variations.
- Text Notifications
- Created system that used matched vendors with customers in real-time using automatically generated SMS notifications.
- Automatically sent SMS notifications for upcoming events to vendors and customers.
- Created server side queue to ensure deliverability of all SMS notifications and display all SMS notifications sent in relation to any order in the client’s custom web app backend.
- Loyalty Program
- Enabled customers to follow link from AAA Members-only site and have their Member ID automatically attached to their order.
- Client’s custom web app automatically synced sales information to AAA batch file system daily so that AAA members would receive AAA Discounts Rewards points.
- User Experience
- Read contract information, licensed properties, and trademark data from RoyaltyZone to populated product/trademark selector for each licensee in client’s custom web app.